Waterstone’s

Dramatising the strategy, we
love books, each ad reminds us
of another reason why books
are great. These ads are single
page press ads and posters.
In each case, all the elements
from the ad are arranged on
book covers and photographed.
This gives us an instantly
recognisable look for the brand
with infinite flexibility in terms
of imagery and typography,
so that each execution remains
visually interesting.