Filter project
All / Advertising / DigitalIdentity / Moving Image / Print
Musicians’ Union — Brand
Rebrand including advertising,
magazine design and digital.
The new identity is designed to
appeal to a younger age group
in order to attract more younger
members. The logo uses the
graphic shapes common to an M
and a U. This forms a graphic
based on sound waves and even
the curly lead of an electric
guitar. The consistent use of
black and white photography has
been carried through to an ad
campaign based on testimonials
of MU members.
Credits
Design/Agency: This is Real Art